Summary
As digital transformation swept through industries, bespoke tailoring remained one of the last few businesses reliant on physical interactions. Mechsoft reimagined this by building a &v-highlight;virtual designer software&:v-highlight; platform that enabled users to &v-highlight;custom design their shirts online, &:v-highlight; selecting styles, collars, fabrics, monograms, and more while seeing their designs update in real time.
This pioneering solution created a &v-highlight;seamless online virtual try-on experience &:v-highlight; for customized clothing that has broader applicability across industries like jewelry, automotive, interior design, and any business where personalized selection is critical.
Overview
The client aimed to digitize the highly personalized world of tailoring, allowing customers to explore and finalize garments online while preserving the sense of individuality that defines bespoke clothing.
Business challenge
Bringing tailoring into the digital world required solving several &v-highlight;complex UX and technology problems. &:v-highlight; Unlike traditional e-commerce where fixed SKUs are sold, tailoring involves a large number of variables, user preferences, and visual choices.
&v-highlight;Key challenges included: &:v-highlight;
- How to translate physical customization into a digital experience?
- How to visually and instantly show users exactly what they’re designing?
- How to reduce friction in measurement collection?
- How to create a system flexible enough to scale to other industries?
The client needed a custom design software platform that could manage not only garment variables but also guide the customer through a highly interactive and visual order journey.
Solution approach
1. Real-Time Visualization Engine
We developed a real-time rendering engine that updated the shirt design instantly as users made changes to styles, collar types, pocket styles, and monograms. This core component formed the backbone of the virtual designer software, &v-highlight;allowing users to “see before they buy.”&:v-highlight;
2. Interactive Fabric and Style Selector
Users could shortlist different fabrics and experiment with design combinations. The platform supported:
- Fabric swatches preview
- Collar and cuff type variations
- Pocket and placket styles
- Optional elements like embroidery or monograms. Each selection was instantly reflected on the virtual model—making this an intuitive virtual try-on solution for personalized shirts.
3. Visually Guided Measurement Walkthrough
To handle the critical challenge of collecting accurate measurements without in-person assistance, we designed:
- &v-highlight;Step-by-step visual guides&:v-highlight; for each measurement
- Contextual tips to avoid common mistakes
- Option to save profiles for reuse
4. Framework for Future Vertical Expansion
We intentionally designed the software in a modular way to support other industries that rely on high personalization, including:
- Jewelry customization
- Interior design (fixtures, layouts, textures)
- Car model personalization (color, wheels, interiors)
This made it possible for even first-time users to complete a fully custom order from the comfort of their home.
Key features delivered
- Real-time virtual rendering of garment customizations
- Fabric and style shortlisting tools
- Visually guided measurement flow
- Modular back-end to support custom design software across verticals
- Applicability accross broader virtual try-on solution use cases in fashion, lifestyle, and luxury products
Impact and results
- Enabled the business to go fully online with &v-highlight;zero compromise on personalization&:v-highlight;
- &v-highlight;Reduced customer drop-offs&:v-highlight; by offering an engaging visual experience
- Made custom tailoring accessible to a global audience
- Established a digital-first model for bespoke industries using virtual designer software
The platform was received enthusiastically, both by customers and industry observers. It also served as a blueprint for similar personalization-driven businesses seeking to expand digitally.