Summary
Mechsoft played an important role in &v-highlight;assisting a leading carpet exporter&:v-highlight; to design a &v-highlight;unique digital business model&:v-highlight; that bridged the gap between global online sales and physical retail touchpoints. Leveraging our &v-highlight;strategic software consulting services,&:v-highlight; we developed a customized e-commerce platform that empowered the brand to go global without bypassing its trusted retailers. This case illustrates how combining business consulting and software development can unlock scalable, innovative business models for traditional industries.
Overview
The client was a renowned Indian carpet manufacturer and exporter. For years, they supplied products to global buyers who rebranded and resold the carpets under their own labels. Now, the client aspired to establish and expand its own brand globally, while keeping trusted retailers in the value chain.
Business challenge
Traditional e-commerce didn’t suit this industry. Carpets aren’t easily commoditized online because:
- Their tactile quality (touch and feel) is critical to customer decisions.
- Colors vary across screens, often leading to inaccurate expectations.
- Retailers feared unsold inventory and had no incentive to stock third-party branded carpets.
- Buyers wanted local contact points and service assurance, which most online models ignored.
The &v-highlight;client needed a reimagined digital supply chain,&:v-highlight; one that supported &link-https://www.shopify.com/enterprise/blog/direct-to-consumer;direct-to-consumer&:link-https://www.shopify.com/enterprise/blog/direct-to-consumer; branding without alienating the retail ecosystem. This demanded more than just tech development; it required true software consulting services to rethink the business model itself.
Solution approach
1. Business Discovery & Stakeholder Mapping
Our team began by deeply studying the &v-highlight;supply chain, customer journey, and retailer dynamics.&:v-highlight; Through structured business consulting and software gap analysis, we discovered that:
- Trust and personalization were essential.
- Retailers could be allies, not bottlenecks; if the model &v-highlight;shifted from inventory-based to order-backed fulfillment.&:v-highlight;
- Customers wanted real-world validation (e.g., texture, quality) even when buying online.
2. Designing an Innovative Business Model
Mechsoft created a hybrid e-commerce strategy that merged digital convenience with local presence — powered by &link-/services/software-product-development-services;custom software development consulting services&:link-/services/software-product-development-services; . The model included:
- Retailers as partners, not bypassed resellers.
- &v-highlight;No stock burden for retailers&:v-highlight; assisted in experience and service, not fulfillment.
- Custom &v-highlight;rules to manage location-based commissions,&:v-highlight; returns, and loyalty tracking.
3. Tech Architecture & Product Engineering
- Developed a tailored digital platform allowing customers to view carpets in multiple colors and textures using near-true digital rendering.
- Built a backend engine (rule-based and geo-aware) that routed customer interactions through preferred regional retailers.
- Integrated a lightweight, scalable e-commerce system with custom modules is a direct result of Mechsoft’s software development consulting services.
- Ensured multilingual, mobile-first interface to support international expansion.
Key features delivered
- Personalized carpet preview with digital texture simulation
- Location-aware retail routing and service support
- Zero-inventory retail model for reduced risk
- Geo-specific commission logic and fulfillment flows
- Real-time feedback loop between customer, brand, and retailer
- Scalable custom-built e-commerce platform